Sunday, January 18, 2009

5 Highly Efficient and Cost Effective Product Launch Strategies

Product launch plays a significant role in the promotion and sale of a product. New product launch does not have to be highly complicated or exceptionally costly. Here are some simple product launch strategies that you can follow.

Article Submission: Write articles about your product, ensuring that these are informative and interesting. Submit these articles to directories such as EzineArticles, ArticleDashboard or isnare. Make sure that you include a link to the product website or opt-in page for the product website at the bottom of the article. With EzineArticles, this is called the resource box. Authors of newsletters can then pick up your articles and use them, including your link in their newsletters, which may end up going to many 1000's of subscribers, giving you plenty of new traffic. If your article is effective written for search engine optimisation, your article submission can also rank well on search engine results based on the good quality content.

Use Google AdWords: Google AdWords is a very powerful tool for pay per click advertising. This technique involves finding keywords that are most relevant to your business and then setting up ads for these keywords with a link back to your product website. The great thing about this type of launch advertising, is that you are only paying when people click on your advert. While Google AdWords is the most effective and a cheap way to reach out to millions of people, a lot of patience and dedication is needed to succeed at it. Once you have set up a base with Google AdWords, you could include Yahoo Search and MSN in your product launch strategy. These search engines also offer their own pay per click advertising solutions.

Blog Creation: Create a blog using free blogging software like WordPress, Blogger or TypePad. Make sure that your blog has interesting content about your product. Don't underestimate the role of keywords in your blog content, because this can really help this page to rank on the search engines as well as updating your blog regularly with new content. Find other blogs that are relevant to yours and leave comments and make friends, including your website link at the end of your post for people to find out more about you. That way you are attracting traffic to your blog and directly to your website using other people's blogs.

HOT Tip: If you are going to post your website after a comment on another person or company's blog or website, make sure the content you are adding will add value for the website visitors, otherwise it will just be seen as spam and removed by the administrator.

Use Video Syndication: If you have developed videos to support your videos or are able to develop videos using the articles you developed above, you can use these to effectively drive traffic to your product website. On your videos, make sure you have your website address at the bottom of the video and at the end for people to find out more about your product website. By submitting these videos to several video sites using a system called Traffic Geyser, and by targeting the keywords in the video title to match those you are wanting to targeted traffic on, your videos can start to rank on the first page for the keywords you have selected. This is a great underground way for getting 1-2 ranking for videos that will ultimately drive traffic back to your product launch site.

HOT Tip: Once you have been running Google AdWords for about a month, you will be able to pick out the most effective traffic driving keywords from your campaigns and use these in the title of the videos you submit to the various video syndication website on Traffic Geyser. This will give you top ranking for the keywords that are already delivering the most traffic to you and you can reduce the spend on paid search advertising.

Use Affiliates: Get affiliates to advertise your product website. You need to pay them only when you attract traffic or make sales, depending on the agreement you have with them. You would then be giving away some of the profit you would normally make on your sales, however in comparison to the expenses of launching your product through other channels, this may be a very feasible option. Make sure you are not giving away too much of the profit, but at the same time giving people and other businesses enough opportunity to make money promoting and generating sales for you. Imagine, if you have an army of people selling your product around the global, you can get to a stage where you still make very good profits without having to do any of the marketing yourself. If you are selling information products, you can try services like Clickbank or others include Commission Junction.

All these product launch strategies are low risk and effective. However, it is essential to remember that these techniques will take time to draw traffic and be successful. You should plan your product launch strategy with a combination of these approaches and test and measure as you do this. That way you know what you are doing as you launch your product, but also know what is working and what is not.

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